In this new title, Cultural Change in Organizations: A Guide to Leadership and Bottom-Line Results, Robert Crosby, leadership aficionado and Renaissance man, has renewed and expanded on the ideas presented in his watershed book, The Authentic Leader, published 11 years ago. According to Crosby, “The way we approach cultural change should be changed.”
The first section of the Guide uses a compelling business case in story format to demonstrate how a cultural change can begin, and show its progression to a successful organizational shift. Crosby sets his message within the story of “Peter” who learns from his mentor Art Merlin, how to lead his company through the necessary cultural shift and ultimately boosts sales.
Merlin’s three simple rules start the ball rolling on initial cultural shifts:
- The leader leads. Like Columbus, the leader sets the course - and stays the course – in a non-reactive way against the inevitable resistance.
- The leader communicates. Leaders should meet with all employees in small groups, even if there it is a large organization. In the beginning stages of an organizational shift, the leader should share information with employees, but stop before fielding any questions. Instead, keep focused on streaming real data and information to them, so they are gaining trust and understanding.
- The leader initiates a self-renewing process in all intact groups (bosses and employees) and in cross-functional groups (projects and task forces). The critical “self-renewal” process is how managers and leaders are able to arrest disengagement; meeting with staff to ask what is working, what isn’t, what they need more or less of, and figuring out how their opinions can fit into the new culture of the organization.
Robert Crosby continues by breaking down these rules into practical steps. He walks the reader through conflict resolution, employee autonomy, structural changes, and other topics, before giving us more case studies in the form of short stories at the end of the book. If you are looking for flash and a 30-second fix to your organization’s cultural change challenges, then this is not the book for you. If you are ready for real, practical information that is embedded within an engaging real-life story and is followed up with hard-earned wisdom, then this one is a must-have for your bookshelf. Order your copy today!
Check out Robert Crosby’s other book, Walking the Empowerment Tightrope.















